Seller Resources

A Step-by-Step Seller’s Guide

Selling your home is a big financial and emotional task, which requires lots of planning. With the help of an experienced agent, you can smoothly navigate the process. 

  • Hire

    Work with a professional Real Estate Advisor who knows how to list, market and sell your home, along with the current market conditions that will impact you.

  • Assess

    Knowing how to price your home is one of the most important parts of the selling process. Conduct a comprehensive market analysis to determine the list price of your home.

  • Prepare

    Once you price your home, it’s time to start getting it ready to be shown to potential buyers. Get your home ready for staging, photography and showing.

  • Market

    Our team creates a property marketing plan that maximizes exposure to buyers through social media, agent-to-agent networking and traditional media.

  • Showings

    Buyers will tour the home, ask questions, and decide if your home is the right fit.

  • Negotiate

    We evaluate offers to make sure the buyer is qualified, and the price and terms are acceptable. We will negotiate to get the best offer based on your criteria.

  • Closing

    Items from an inspection, survey and appraisal may need to be done. We work with the buyer's agent, lawyers, and title to complete the sale. 

Download Our Seller’s Guide

Home Seller's Guide

Property Marketing Schedule

Depending on the circumstances and available creative, the following table reflects a sample Promotional Schedule that may be used to find a buyer for your home.

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative

Pre-Listing

  • Sign Posted in Front Yard

  • Property Landing Page Published to Website

  • Property Tour Video Added to YouTube Channel

  • Postcard Mail Drop

  • Agent Door Knocking with Printed Flyer

Once at Start of Listing

  • YouTube Ad Campaign to Active Real Estate Searchers

  • Facebook Ad Campaign to Real Estate Interested

  • Instagram Ad Campaign to Real Estate Interested

  • Google Display Ads to Active Real Estate Searchers

  • New Listing Email Announcement to Email List

  • Listing Posted in Multiple Listing Service (MLS)

  • Listing Syndicated to Popular Home Search Sites

Ongoing

  • Photos & Videos Posted to Facebook Business Page

  • Photos & Videos Posted to Instagram Business Account

  • Metrics Evaluation & Campaign Adjustments

Weekly

  • Open House Campaign & Event

  • Agent Feedback Report from Buyer Tours

  • Postcard Mail Drop

  • Agent Door Knocking with Printed Flyer

Monthly

What’s your home really worth?

For a complimentary market evaluation of your home, fill in your contact information below.

Congratulations!

Once you have your home sold, you are free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as an empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.