Property Marketing Plan
Marketing Your Home For A Successful Sale
We understand that selling your home is a huge emotional and financial undertaking; and that every homeowner's journey is unique. Our team is able to provide outstanding personalized service. That doesn’t just mean negotiating a successful deal but exceeding our client's expectation of service, knowledge and communication through the process.
Our knowledge of Austin, the real estate market, and effective marketing strategies have earned our client's trust by delivering results on their real estate goals and needs.
Download Our Seller’s Guide
Our goal when marketing your home is to increase awareness, attract interest, and get more potential buyer through the door.
Distribution
Your home may be marketed on the following platforms:
Property Marketing Schedule
Depending on the circumstances and available creative, the following table reflects a sample Promotional Schedule that may be used to find a buyer for your home.
Professional Photography
Full Property Tour Video
Highlight-Feature Social Posts
Marketing Narratives Written for Landing Pages, MLS & Syndication
Featured Property Landing Page
Facebook Creative (Copy, Design & Video)
Instagram Creative (Copy, Design & Video)
YouTube Creative (Copy & Video)
Mobile-friendly Creative
Pre-Listing
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Once at Start of Listing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Ongoing
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Weekly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer