Property Marketing Plan

Marketing Your Home For A Successful Sale

We understand that selling your home is a huge emotional and financial undertaking; and that every homeowner's journey is unique. Our team is able to provide outstanding personalized service. That doesn’t just mean negotiating a successful deal but exceeding our client's expectation of service, knowledge and communication through the process.

 

Our knowledge of Austin, the real estate market, and effective marketing strategies have earned our client's trust by delivering results on their real estate goals and needs.

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Our goal when marketing your home is to increase awareness, attract interest, and get more potential buyer through the door.

Distribution

 Your home may be marketed on the following platforms:

Property Marketing Schedule

Depending on the circumstances and available creative, the following table reflects a sample Promotional Schedule that may be used to find a buyer for your home.

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative

Pre-Listing

  • Sign Posted in Front Yard

  • Property Landing Page Published to Website

  • Property Tour Video Added to YouTube Channel

  • Postcard Mail Drop

  • Agent Door Knocking with Printed Flyer

Once at Start of Listing

  • YouTube Ad Campaign to Active Real Estate Searchers

  • Facebook Ad Campaign to Real Estate Interested

  • Instagram Ad Campaign to Real Estate Interested

  • Google Display Ads to Active Real Estate Searchers

  • New Listing Email Announcement to Email List

  • Listing Posted in Multiple Listing Service (MLS)

  • Listing Syndicated to Popular Home Search Sites

Ongoing

  • Photos & Videos Posted to Facebook Business Page

  • Photos & Videos Posted to Instagram Business Account

  • Metrics Evaluation & Campaign Adjustments

Weekly

  • Open House Campaign & Event

  • Agent Feedback Report from Buyer Tours

  • Postcard Mail Drop

  • Agent Door Knocking with Printed Flyer

Monthly

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